One-third of Australian children are overweight. Finding a Happy Balance is a creative campaign raising awareness and providing valuable resources to first-time parents to ensure their children's health and wellbeing.

CHALLENGE: Create a guilt and shame-free approach to audience engagement, so viewers could feel empowered to educate themselves about the impacts of an unbalanced diet on their children's health.

SOLUTION: Vibrant, playful designs that engage children and inspire confidence in parents.