Butterfly Effect is a thriller about a character who possesses the ability to travel back in time. By making micro-adjustments to his environment on a timeline, he begins to understand how the repercussions can have severe consequences.

CHALLENGE: To design a poster representing desperation in parallel with the deep desire to impart positive change. Real props were engaged to amplify the concept.

SOLUTION: Capturing a desperate action - mirroring the protagonist's experience and encouraging the viewer to consider...”what
comes next?”...